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Erikson, Tomlin, Swain - 2268 Words

Erikson, Tomlin, and Swain Michelle Gilliland Northern Kentucky University Nursing Theory NRP 434 Cindy Foster February 07, 2013 Erickson, Tomlin, and Swain The Modeling and Role Modeling Theory of nursing was created by Helen C. Erickson, along with Evelyn M. Tomlin and Mary Ann P. Swain. It was first published in their book, Modeling and Role Modeling: A Theory and Paradigm for Nursing, which was published in 1983. (Nursing Theory, 2011). Helen Lorraine (Cook) Erickson was born in 1936. On her marriage to Lance Erickson in 1957, the psychiatrist Milton Erickson became her father-in-law; he was a major influence on her nursing career and pivotal to the development of her ideas, especially the concept of MRM. In addition to†¦show more content†¦The theory was born from the concept of holism, stating that humans have a number of interacting subsystems with inherent bases (Erickson, Tomlin, amp; Swain, 1983). The common definitions of modeling and role modeling are used differently. The term modeling assumes that each individual, based on his or her past experiences and impressions, has a unique model of the world. Modeling is the process used by the nurse to understand the patients world from that unique perspective. This information is aggregated and analyzed to plan interventions. Role-modeling follows as the nurses facilitation of the patient to meet the interventions and goals that were determined from th e modeling process (Erickson, 1983). The theory describes modeling and role-modeling as both a science and an art. The science involves aggregation and analysis of the patient information and the art requires communication skills and the ability to make individualized interventions. (Erickson, 1983). To achieve a true state of health, nurses must facilitate health that speaks to all areas of a persons needs. In doing this the nurse may also feel fulfilled, as Erickson claims to be; she describes fully accepting patients and providing nurturance as the meaning of her life (Peterson amp; Bredow, 2009). Self-care in Modeling and Role-Modeling includes self-care knowledge, resources, and action. Other important concepts areShow MoreRelatedBackground: Humor, Laughter And Play Have Been Therapeutic1162 Words   |  5 Pagesinterventions, such as humor therapy, into nursing education is recommended. Method: A holistic approach is recommended when using humor therapy in healthcare, nurturing the patient’s mind, body, and spirit. The Modeling and Role Modeling Theory by Erikson, Tomlin, and Swain focuses on the nurse’s view of the patient as an individual, and care is directed towards the patient’s unique personality and viewpoint (Hertz, 2015). Conclusion: The outcomes of adult patients can improve will the use of therapeuticRead MoreThe Use Of Herbal Supplements, Vitamins, And Treatment1614 Words   |  7 Pagesnurses can add alternative/complementary therapies into patient care. To support her main idea, she discussed theories that helped build some of the conceptual framework used today. For example, she spoke about a theory that was introduced by Erikson, Tomlin, and Swain called â€Å"role-modeling†. The article went on to explain when â€Å"role modeling† the nurse plans interventions that will influence health behaviors consistent with the client’s views along with focusing on the client s needs (Frisch, 2001a)

Marketing Concept Summary Free Essays

Summary Definition of Marketing Marketing is not manipulating consumers to get them to buy products they do not want and it is not just selling and advertising. Marketing is a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. Marketing facilitates the exchange, the act of giving up one thing in return for something else. We will write a custom essay sample on Marketing Concept Summary or any similar topic only for you Order Now The central focus of marketing is to satisfy needs. Example) People is willing to exchange their â€Å"something of value-money or credit-for soft drinks, football tickets, or new shoes because you consider those product more valuable or more important than holding on to your cash or credit potential. Functions of Marketing Marketing includes many varied and interrelated activities; buying, selling transporting, storing, grading, financing, marketing research, and risk taking. (Example) Fresh oranges are only available for a few months annually, but consumers demand juice throughout the entire year. Seller must arrange for cold storage of orange juice concentrate so that they can maintain a steady supply all of the time. Creating Value with Marketing Marketing creates value, which is an important element of managing long-term customer relationships and implementing the marketing concept. Value is a customer’s subjective assessment of benefits relative to costs in determining the worth of a product. (Customer Value = Customer Benefits – Customer Costs) Also you can read this summary –  Protecting Freedom of Expression on the Campus The Marketing concept The marketing concept is the idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its goals. If a company does not implement the marketing concept by providing products that consumers need and want while achieving its own objectives, it will not survive. (Example) McDonald’s faces increasing pressure to provide more healthful fast-food choices. To keep pace with the customers’ needs, it has eliminated supersized fries and soft drinks and put nutritional information on its food packaging. It also switched to trans-fat-free cooking oils. Although customer satisfaction is the goal of the marketing concept, a business must also achieve its own objectives, such as boosting productivity, reducing costs, or achieving a percentage of a specific market. If it does not, it will not survive. (Example) Dell sold computer for $50 and give customers a lifetime guarantee, which would be great for customers but not so great for Dell. To implement the marketing concept, a firm must have good information about what consumers want, adopt a consumer orientation, and coordinate its efforts through the entire organization. Developing a Marketing Strategy A marketing strategy is a plan of action for creating a marketing mix (product, price, distribution, promotion) for a specific target market (a specific group of consumers on whose needs and wants a company focuses its marketing efforts). Some firms use a total-market approach, designating everyone as the target market. Most firms divide the total market into segments of people who have relatively similar product needs. A company using a concentration approach develops one marketing stratagem for a single market segment, whereas a multi-segment approach aims marketing efforts at wo or more segments, developing a different marketing stratagem for each. (Example of a total-market approach) Salt, sugar, and many agricultural products (Example of market segmentation) Woman, Hispanic, and minority population Key Points and Terms Marketing A group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. Exchange The act o f giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) Value A customer’s subjective assessment of benefits relative to costs in determining the worth of a product. (Customer Value = Customer Benefits – Customer Costs) Marketing Concept The idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its own goals. Marketing Orientation An approach requiring organizations to gather information about customer needs, share that information throughout the firm, and use that information to help build long-term relationships with customers. Marketing Strategy A plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers. Market A group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas. Target Market A specific group of consumes on whose needs and wants a company focuses its marketing efforts. Total-Market Approach An approach whereby a form tries to appeal to everyone and assumes that all buyers have similar needs. Market Segmentation A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs. Market Segment A collection of individuals, groups, or organizations who share one or more characteristics and thus have relatively similar product needs and desires. Concentration Approach A market segmentation approach whereby a company develops one marketing strategy for a single market segment. Multi-segment Approach A market segmentation approach whereby the marketer aims its efforts at two or more segments, developing a marketing strategy for each. How to cite Marketing Concept Summary, Papers